DECISION FATIGUE

Do you ever wonder why some well known business titans don't seem to care that they wear the same thing all the time?  When you ask someone to describe the clothes worn by Steve Jobs or Mark Zuckerberg, they can easily visualize their 'typical' uniform.  For Steve Jobs, it usually involves a black turtleneck.  Mark Zuckerberg is often pictured in a t-shirt or hoodie sweatshirt.  It might make you think, "don't these guys care about how they look in public?"

More likely, these are the clothes they are most comfortable wearing. By wearing what appears to be the same thing every day, they reduce the number of decisions they need to make. It is estimated that individuals make almost 5,000 decisions daily.  What to eat, what to do, where to go, what to wear.  It's no surprise that most of us feel tired by 3 or 4 PM.

Removing some decisions from your daily routine, frees you to have more brain power when you need it most - for problem solving and challenging tasks.  Whether it's wearing similar clothes or having the same breakfast each day, we can reduce decision fatigue by putting things that are less important to us on 'auto-pilot.'